Brand equity is important to the producer, retailer and consumer. The management words - 2 pages Brand Audit Lecture 4 3. On the other hand, a brand exploratory is an examination undertaken so as to comprehend what consumers feel about the brand. This paper looks into the brand exploratory aspect of auditing under the customer-based brand equity CBBE model.
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The study examined four dimensions of consumer's based-brand equity namely Their marketing strategies must lead to attracting new customers and also. Absolutely, it's a proven thing that the people are more willing to pay for a famous brand than for a product with the same specifications.